diagnostic

Brand Momentum Assessment and Roadmap

Reaching your organization's full potential in today’s rapidly evolving market requires a clear, strategic approach. The Brand Momentum Assessment and Roadmap is designed as a diagnostic to pinpoint the steps necessary to realize full potential.

By delving into the core of your brand, we aim to uncover the unique value proposition that can provide your organization a competitive advantage. This comprehensive assessment is the first, crucial step toward achieving your goals and ensuring that your effort and energy are rewarded.

Immediate outcomes:

Expect this assessment to yield the insights necessary to enhance your brand’s growth potential:

  • Pinpoint leadership misalignments and gaps

  • Reveal concealed elements of passion and purpose within your leadership

  • Discover your unique value from the customer’s perspective

  • Capture candid testimonials and swipeable language for future messaging

  • Identify customer-preferred phrases and brand descriptors

  • Uncover strategic positioning opportunities for competitive advantage

  • Highlight your unique differences and identify overused clichés

  • Gauge organizational understanding and belief in the strategy

  • Spot opportunities for immediate gains and high-return investment areas

  • Discover new product and service opportunities

  • Generate ideas for efficiency, innovation, and customer-centric initiatives

  • Explore investment options to elevate your strategy

  • Chart what’s next with a tailed strategy and customized roadmap

Process:

  1. Assessment kickoff: The assessment begins with a 90-minute deep dive into your organization, best-fit customers, and competitive landscape.

  2. Brand assimilation: A comprehensive review of your brand and marketing materials to identify areas of clarity as well as untapped opportunities to provide messaging that resonates deeply with your audience.

  3. Leadership interviews: Interviews with your leadership team to gain insight and perspective into your organization's point of view and unique strengths.

  4. Client interviews: Recorded interviews with 8–10 of your best-fit customers to uncover their motivations and objections to taking action. In a gentle and indirect manner, we’ll capture candid and swipeable language for future messaging and testimonials.

  5. Competitor analysis: Research and exploration of your direct competitors as well as indirect alternatives that your customers consider, to uncover positioning opportunities and areas for strategic advantage.

  6. Employee survey: An anonymous survey to evaluate your employees’ understanding and commitment to the current strategy. We measure their belief in the current strategy and gather insights into internal perceptions and unexplored ideas.

  7. Overview of findings: A synthesis of the insights gathered from each phase of the assessment providing a foundation for action.

  8. Strategy recommendation: A strategy recommendation based on your organizational strengths, marketplace trends, and customer goals. The strategy seeks to amplify the unique value only your organization can deliver to create a competitive advantage and market distinction.

  9. Implications and roadmap: An outline of the changes necessary to make sure your organization is clearly and obviously delivering the strategy. This structured plan will prioritize key initiatives and align them in a way that maximizes effectiveness, fostering a coherent and powerful brand evolution over time.

Timeframe:

  • Six weeks, depending on availability and organization size

Commitment:

  • 8–12 hours for the leadership team directly involved in the assessment.

  • 30–45 minutes for your customers who we interview.

  • 15 minutes for your employees taking the survey.