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Customer Empathy Portrait

The identity portrait is an evolved form of the traditional customer persona. It offers a unique understanding of your customer by digging deep into their state of mind.

Capture the web of your customer’s feelings, motivations, and aspirations that shape their decision making. Then with this empathetic lens, tailor your organization’s communications to address their underlying needs and desires.

As you better understand your customer’s emotional worldview, you’ll serve them better, foster loyalty, and ultimately, drive business growth.

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Strategy: Execution vs. Differentiation
Strategy: Execution vs. Differentiation

Some organizations are capable of maintaining a differentiation strategy. Despite factors that push them toward an ineffective execution strategy, they preserve the core.

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The Core of Profitability
The Core of Profitability

A differentiating idea at the core of your organization can give power and cohesion to the two most vital functions for profitability.

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Customer Calls: Listening Between the Lines
Customer Calls: Listening Between the Lines

Customer interviews are messy, unpredictable, and hard to streamline. But they can also provide some of the most rewarding insights for your organization.

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Strategy demands a priority.
Strategy demands a priority.

The belief you can successfully have five, ten, or more priorities is a guarantee that your resources and capital will get scraped thin and your impact will be lost.

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