3 Essential Questions Your Therapy Practice Website Must Answer Within 10 Seconds
When someone lands on your website, you only have a fraction of a second to make the right impression in their mind.
How fast? Roughly 0.05 seconds*—not long at all.
The more your website speaks to their hopes and pains, the more they can align with your solution.
Make the best possible first impression:
The best way to meet and greet this nearly instantaneous first judgment is to make sure your website answers three questions as quickly as possible.
What do you offer?
How will it make my life better?
What do I need to do to buy it?
Imagine sharing your website with a random stranger for 10 seconds and then shutting the laptop. Could they answer the those three questions? Would they have a crystal clear understanding of what you do and how you help?
How to optimize your website’s headline:
There are many places to optimize your website. The first is your headline. Advertising great David Ogilvy said, “On the average, five times as many people read the headline as read the body copy.” It pays to get it right.
A framework for mature categories:
If you practice in a developed category that most people understand, this framework works best...
(Category) for (persona).
Some examples…
Counseling and psychotherapy services for struggling teens.
Therapy for families in conflict.
Women’s health and anxiety coach.
Counseling for men
Framework for developing categories:
But if your category is less developed and fewer people understand your solution, consider an alternate framework...
(Benefit) by (capability).
Some examples…
Get your joy back with the power of trauma-healing therapy.
You deserve to be happy. Individual and couples therapy.
Break negative cycles of anxiety and depression and see yourself in a different light.
Couples and family therapy—your family time shouldn’t suck.
Be more clear, help more people.
More than 75% of the people you serve will check out your website before they take action*. The more clearly you communicate the more likely they’ll understand if you can help them.
