12 Ways to Make Your CTAs More Clickable
CTAs are a pretty big deal.
Without a call to action, we don’t have an easy path to offer our prospects a solution to their pain.
You’ve likely seen the usual suspects, but they rarely perform well…
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Good CTAs can lead to better KPIs (revenue, leads, and downloads) but only when the CTA promises a life that gets better by clicking that button.
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Service, not selfishness.
A good CTA must be part of a bigger picture. The page and message must build anticipation and hope.
Here are 12 tips to make your CTAs more clickable…
1 . Trigger your user.
Match their goal with your CTA…
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2. Name your CTA by the action it performs.
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3. Make your CTA a call to value.
Emphasize the value you offer above the action.
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4. Address the biggest objections.
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5. Ask: what is the motivation for clicking?
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6. Ask: what will they get when they click?
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7. Answer the user’s question, “I want to _______.”
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8. Prioritize clarity and keep it simple.
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9 . Move the user forward.
Bring your CTA to life and encourage a reasonable next step.
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10. Add intrigue.
Arouse your audience’s curiosity and pique their interest.
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11. Match the context.
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12. Test your CTAs.
Best practices and good intuition do not equal proof. Set a control CTA and then start testing.
