If you’re struggling to find and keep great people, look deeper than salary, benefits, and culture. It may be time to inspect your strategy.

Breaking free from the commodity trap requires introspection, strategic alignment, and ongoing commitment but the rewards are well worth the effort.

Your strategy should help you maximize the value you deliver to the world and when that strategy is supported by the stories you tell and the narrative you build, you'll create an organization that's unstoppable.

If innovation is necessary to serve a rapidly evolving market then strategy is the spark that makes innovation easy and powerful.

A strategy that doesn't drive ideas and generate ideas is only the mirage of a strategy, but a strong strategy should spark plenty of supporting ideas.

Talent acquisition has never been more competitive than it is today. A savvy strategy is no longer a luxury, it’s a necessity to survive and the future of your organization depends on it.

There will always be problems to solve but as a leader, your job is to identify the challenge that matters the most.

People often talk about brand strategy as something they can plug-n-play. But if strategy was this simple, fewer brands would fail and more would find fame, success, and impact.

The first impression happens in a snap—50 milliseconds. Faster than the blink of an eye. Because the header of your website sets the first impression, it’s crucial to growing a healthy practice.

You’re always more effective with a high functioning team. That means a team with the critical thinking skills necessary to handle tactics while you focus on strategy.

You only have a fraction of a second to make a good first impression with website visitors but answering three key questions will make sure you start on the right foot.

Customer confusion is one of the biggest pains hurting your organization.