At the intersection of your brand, your customers, and the competition is a sweet spot where your brand voice should take root. Here’s what it takes to craft an authentic and competitively differentiating brand voice…

In 2012, Barnes & Noble was not doing well. Internally, they were struggling, and externally, they were surrounded by aggressive competition from all sides. Things looked bleak. So what turned things around?

What is the essence of your brand? What does it promise customers? Does your promise have specificity that can drive your organization forward?

Without a call to action, we don’t have an easy path to offer our prospects a solution to their pain. However , the usual calls-to-action rarely perform well…

Trends come and go but core principles never change.

Communication is at the core of everything we do. Here are 10 tips to boost your communication skills.

Sales teams, conferences, trade shows, etc all play a role but a strong website can be a tremendous force in your sales process. Here are nine ways that you can help your website generate revenue…

Most business see the competition as the other people in your category who sell the same thing you do. It’s easy to become obsessed with “them” but they’re not your real competition…

Marketing fails immediately when it spends more words talking about the brand rather than the problems the brand helps its audience solve. If you position your brand as the hero… you will lose.

Understand copywriting for what it really is: salesmanship in print. Writing well is a differentiator in your market. Writing well instantly separates you from the competition and bring you new opportunity.